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This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for E-Commerce, 2008
4 August 2008
 
Gene Alvarez   Deborah R Wilson   Adam Sarner   Mike McGuire   William Clark   Nick Jones   Bill Gassman   Benoit J. Lheureux   Johan Jacobs   Andrew Frank   Allen Weiner   Andrew White   Jim Davies   Michael J. King   Anthony Bradley   David Gootzit   David Mitchell Smith   Gene Phifer  

This Hype Cycle will help organizations understand the hype associated with the e-commerce capabilities of established and emerging technologies, and will enable them to assess the impact of these capabilities on their businesses.




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Pages: 51






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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle

    
 E-Commerce Foundational Components
    
 Customer Web Experience
    
 Marketing
    
 Sales
    
 Service
    
 The Priority Matrix
    
 On the Rise

    
 Open-Source E-Commerce Software
    
 Rich-Media Search Technologies
    
 Web 3.0
    
 Really Simple Syndication for Marketing
    
 Campaign Management on Demand
    
 Master Data Management for Multicommerce
    
 E-Commerce on Demand
    
 Community Marketing
    
 Mobile B2C Applications
    
 At the Peak

    
 B2B Project Outsourcing
    
 Business Process Networks
    
 E-Commerce Web 2.0 Sales Tools
    
 Mashup Applications
    
 Enterprise Feedback Management
    
 Dialogue Management
    
 Virtual Environments for Consumer Sales
    
 Event-Triggered Marketing
    
 Multichannel Campaign Management
    
 Sliding Into the Trough

    
 Web 2.0
    
 Distributed Order Management
    
 Virtual Assistants
    
 Online Supplier Directories
    
 Consumer Digital Rights Management
    
 E-Mail Marketing
    
 Preference-Driven Personalization
    
 Web Self-Service
    
 Thin-Client Mobile Application Servers
    
 Climbing the Slope

    
 Secure Web Stores
    
 E-Marketing
    
 Integration as a Service
    
 Knowledge Management for Customer Service
    
 Blogs
    
 Sales Order Management
    
 Web Analytics
    
 Entering the Plateau

    
 Search Engine Marketing
    
 Sales Configuration
    
 Appendixes

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for E-Commerce, 2008
 

Figure 2. 
 Priority Matrix for E-Commerce, 2008
 

Figure 3. 
 Hype Cycle for E-Commerce, 2007
 



Document History:
 
Hype Cycle for E-Commerce, 2009
11 September 2009
  
Hype Cycle for E-Commerce, 2008
4 August 2008
  
Hype Cycle for E-Commerce, 2007
11 July 2007
  




Browse Topics:
 
Sell-Side E-Commerce
Emerging Technologies




© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 736517