ID Number: G00160364



Dataquest Insight: Regional Security SMB Channel Purchasing Preferences Present Go-to-Market Challenges
13 August 2008
 
Adam Hils   Arup Roy  

This research examines regional channel preferences for buying security solutions for small and midsize businesses in North America, Western Europe and Asia. We highlight the implications of these channel preferences for security vendor go-to-market strategies.




Price: US$495.00

Pages: 8






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Table of Contents


    
 Introduction

    
 Analysis

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Figures


Figure 1. 
 Top Five Reasons SMB Organizations Choose IT Purchase Channels
 

Figure 2. 
 Preferred Regional Purchase Channel, Security
 

Figure 3. 
 Preferred Regional Purchase Channel, Security
 



Browse Topics:
 
Channel Management
Security Software
Small and Midsize Business Strategies
Small and Midsize Business Marketplace




This document is published in the following Dataquest Market Insights:
 
Small and Medium Businesses Market Strategies
Security Solutions Worldwide




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Resource Id: 741117