The Lack of a CRM Strategy Will Hinder Health Insurer Growth

ID Number: G00162107

15 October 2008

Joanne Galimi

Health insurers continue to avoid crafting CRM strategies, while deploying fragmented marketing, sales and customer service initiatives. This will lead to wasted investments and missed opportunities.

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Table of Contents

Analysis

1.0		CRM Strategy Planning
2.0		Marketing, Sales, and Customer Service Adoption and Investment Priorities
3.0		CRM Budgets for 2009
4.0		Recommendations

Recommended Reading

List of Tables

	Table 1.	Health Insurers' CRM Strategy Planning

	Table 2.	Health Insurers' Investment Priorities

	Table 3.	Health Insurers' 2009 Budget Allocations

Customer Relationship Management
Insurance Business Strategies
Driving Business Growth

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Resource Id: 777912