Retail Widgets: Stand-Alones Versus Integrated Applications

ID Number: G00154208

26 November 2008

Van L. Baker

Social networks are on everyone's radar screen. Communities are very important for the consumers that are members of communities and the retailers that are trying to reach these consumers.

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Table of Contents

Analysis

1.0

Introduction

2.0

Widgets to the Rescue

2.1

Three Choices for Retailers

3.0

Develop and Distribute Widgets on Your Own Site

3.1		Enter OpenSocial
3.2		Two Evolution Paths

4.0

Options for Retailers

4.1		The Stand-Alone Strategy
4.2		The Integrated Application Strategy
4.3		The "Doing Both" Strategy

5.0

Retail Examples and More Opportunities

6.0

Recommendations

List of Tables

	Table 1.	Top Five Social Networks' Worldwide Reach

	Table 2.	Reach of Retail Web Sites (May 2008)

	Table 3.	Top 10 Internet Retail Sites (May 2008)

List of Figures

	Figure 1.	Papa John's Home Page Element

	Figure 2.	widgets.amazon.com Home Page Element

Web Site Management and Operations
Retail Business Strategies
Social Software
Social Computing and Social Networking

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Resource Id: 817212