ID Number: G00163815



Rethinking Commerce in Emerging Economies
17 December 2008
 
Hung LeHong  

Gartner takes a fresh look at huge new emerging markets. These markets should command the attention of retailers, consumer packaged goods companies, governments, mobile operators, technology companies and Internet companies.





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Table of Contents


    
 Analysis

1.0
    
 Methodology
2.0
    
 Introduction: Two Huge Opportunities

2.1
    
 Rethinking Business Models, Customers and Money
3.0
    
 Rethinking Business Models

3.1
    
 Entrepreneur-to-Business Model

3.1.1
    
 E2B Model: E-Choupal
3.1.2
    
 E2B Model: KACE
3.2
    
 Business-to-Entrepreneur Model
3.3
    
 The Business-to-Entrepreneur-to-Consumer (B2E2C) Model
3.4
    
 Consumer-to-Consumer (C2C) Model

3.4.1
    
 Dealing With the Trust Issue in a C2C Scenario
3.5
    
 Infrastructure Extremes Also Lead to New Models
3.6
    
 Recommendations
4.0
    
 Rethinking the Customer

4.1
    
 Middle-Class Consumers
4.2
    
 Bottom-of-the-Pyramid Customers
4.3
    
 Remitter Customers
4.4
    
 Entrepreneur Customers
4.5
    
 Group Buyer, Seller or Owner Customers
4.6
    
 Recommendations
5.0
    
 Rethinking Money

5.1
    
 The Many Faces of Money
5.2
    
 The Issue of Trust — and Physical Presence
5.3
    
 Recommendations

    
 Recommended Reading


List of Figures


Figure 1. 
 Entrepreneur-to-Business Model
 

Figure 2. 
 B2E Model
 

Figure 3. 
 B2E2C Model
 

Figure 4. 
 C2C Model
 

Figure 5. 
 Trust Between Buyers and Sellers Is Vital
 

Figure 6. 
 Infrastructure Extremes Lead to New Models
 

Figure 7. 
 Perfect Conditions for Alternative Ownership Models?
 

Figure 8. 
 Five Types of Emerging-Economy Customers
 

Figure 9. 
 Prepaid as the New Currency
 



Browse Topics:
 
Retail Business Strategies




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Resource Id: 841019