Dataquest Guide: Gartner's New SMB Segmentation and Methodology

ID Number: G00164294

22 December 2008

Michele C. Caminos James A. Browning Robert P. Anderson Joslyn Faust

Gartner recently reviewed its global segmentation of the small-and-midsize-business market and, as a result, changed the definition of SMB for Latin America, EMEA and Asia/Pacific. This report explains our methodology, the revised definitions and how they will affect research.

*	Unavailable for individual purchase For information on how to gain access to this and other documents, click here.

Browse Topics

Other Options

Contact Gartner

For information on how to gain access to this and other documents, click here.

You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).

You will not lose your document during registration.

Username:

Password:

Forgot your username
or password?

This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents


		What You Need to Know

		Introduction

		Gartner Segmentation Drivers Defined

		The Old Versus New Definition

		Frequently Asked Questions

List of Tables

	Table 1.	Example Segmentation Types

	Table 2.	Old Gartner SMB Regional Definitions (by Number of Employees)

	Table 3.	New Gartner SMB Regional Definitions (by Number of Employees)

Small and Midsize Business Marketplace

Small and Medium Businesses Market Strategies

© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 844924