Retail Consumer Survey: In-Store Customer Basics Update

ID Number: G00165657

3 March 2009

Gale Daikoku Mim Burt

Retailers should continue to focus on the continual improvement of customer basics in the store. This research summarizes results from a 4Q08 consumer study.

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Table of Contents

Analysis

1.0

Why Retailers Must Continue to Focus on the In-Store Basics

2.0

Key Take-Aways

2.1		In-Stock Remains the Top Basic Across All Segments, Except Clothing, for the Fourth Consecutive Survey
2.2		No. 2: Basics Once Again Vary Across Segments
2.3		Fast Check-Out Back in Top Three Basics

3.0

Recommendations

Recommended Reading

List of Figures

	Figure 1.	Top In-Store Basics — 4Q08 U.S.

	Figure 2.	Numerical Percentages — Top Basics by Segment

	Figure 3.	Historical Top Three Basics, Overall

Channel Management
Store Operations
Retail Business Strategies

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Resource Id: 905412