ID Number: G00166039



How Consumers in Italy Discover Video Online
13 March 2009
 
Adam Daum  

A recent Gartner survey explores how consumers find and share video in Italy, the role of search, the influence of traditional and new media, and recommendations from friends. We examine the implications for content marketers.





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Table of Contents


    
 Analysis

1.0
    
 Introduction

1.1
    
 The Video Marketing Challenge
1.2
    
 Research Approach
2.0
    
 Major Influences on Video Consumption
3.0
    
 Prompts to Search for Video
4.0
    
 Search Tools
5.0
    
 Postdiscovery Activities
6.0
    
 Methods of Sharing Video
7.0
    
 Extent of Sharing Video
8.0
    
 Conclusions

    
 Recommended Reading


List of Figures


Figure 1. 
 Major Influences on Video Consumption
 

Figure 2. 
 Prompts to Search for Video
 

Figure 3. 
 Search Tools
 

Figure 4. 
 Postdiscovery Activities
 

Figure 5. 
 Methods of Sharing Video
 

Figure 6. 
 Extent of Sharing Video
 



Browse Topics:
 
Digital Consumer Technologies
Media Services
Digital Media Marketing and Advertising
Digital Media Distribution
Consumer Video Services and Applications




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Resource Id: 912512