Social Shopping Tools: Usage and Satisfaction

ID Number: G00166383

31 March 2009

Van L. Baker

Gartner conducted research in the fourth quarter of 2008 regarding consumer behavior in the use of social network shopping tools and widgets.

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Table of Contents

Analysis

1.0

Introduction

2.0

Analysis

2.1		The Value Proposition
2.2		Methodology

3.0

Recommendations

Recommended Reading

List of Figures

	Figure 1.	Use of Social Network Applications

	Figure 2.	Use of Shopping Widgets

	Figure 3.	Use of Social Network Applications and Widgets in Shopping

	Figure 4.	Consumer Satisfaction With Social Network Shopping Applications

	Figure 5.	Consumer Satisfaction With Shopping Widgets

Sell-Side E-Commerce
Retail Systems
Retail Business Strategies
Social Software
Social Computing and Social Networking

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 925113