Key Findings Indicate Positive but Cautious Outlook for Growth Market Dynamics Drive Opportunity for MDM Solution Providers Survey Objectives Focused on Identifying Key Trends and Usage Patterns Methodology: End-User Surveys Characterize the Adoption Trends Within MDM Respondents Represent a Wide Range of Industries Within the Target Geographies Cost Optimization Is Primary Driver, Followed by Enhancing the Customer Experience Performance Management Is a Leading Benefit, Building Off Improved Customer and Product Data More Than 50% of Respondents Expect Flat or Increased Budget for MDM Projects in 2009 Business Is Involved, but IT Leads Most MDM Initiatives and Strategy Few Organizations Have Created an ROI Model for Their MDM Program Connections Made Between Value of Investment and Business Value For Most Organizations, the Journey Is Just Beginning Single-Domain MDM Is Current Focus; Multidomain Is Coming SOA and BI Expected to Reap the Greatest Benefits From MDM Deployments Sourcing MDM Technologies Shows Fragmentation of Market Building Off Packaged Solutions Dominates Sourcing Preferences |
