How Online Consumers in Italy Find Music on the Internet

ID Number: G00166596

6 April 2009

Mike McGuire

Online consumers in Italy have multiple sources for acquiring music online. A recent Gartner survey provides a snapshot of how they search for, get recommendations about and share music.

*	Unavailable for individual purchase For information on how to gain access to this and other documents, click here.

Browse Topics

Other Options

Contact Gartner

For information on how to gain access to this and other documents, click here.

You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).

You will not lose your document during registration.

Username:

Password:

Forgot your username
or password?

This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents

Analysis

1.0		Introduction
2.0		General Influences on Audio Consumption (Listening or Purchasing)
3.0		Prompts to Search
4.0		Search Tools
5.0		Postdiscovery
6.0		Methods of Sharing
7.0		Extent of Sharing
8.0		Conclusion
9.0		Methodology

Recommended Reading

List of Figures

	Figure 1.	Respondent Rankings of Influencers on Listening to or Purchasing Music (Audio)

	Figure 2.	Prompts to Search

	Figure 3.	Search Technologies Used by Consumers

	Figure 4.	Postdiscovery: What Consumers Do With Audio Content

	Figure 5.	Methods of Sharing

	Figure 6.	Extent of Sharing

Media Services
Media Business Strategies
Consumer-Facing Search
Social Computing and Social Networking

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 930916