Dataquest Insight: The Impact of CRM Spending During the Recession

ID Number: G00167149

13 April 2009

Matthew Goldman Ed Thompson

Surprisingly, 51% of organizations that had a CRM project go live in 2008 say CRM is more important to their business in the current economic environment, but only 16% say they will invest more in 2009 -- and 23% will cut spending.

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Pages: 5

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Table of Contents

Analysis

If CRM Is So Important, Why Is It Being Cut?

Background and Context

The Impact

Know Your Customers

Conclusion

Recommended Reading

List of Tables

	Table 1.	How Important Is CRM to Your Organization? (Percentage of Respondents)

	Table 2.	Will You Increase or Decrease CRM Spending? (Percentage of Respondents)

	Table 3.	Perceived Importance of CRM Versus Spending Plans (Percentage of Respondents)

IT Spending
Customer Relationship Management
IT and the Economy

Business Process Outsourcing Worldwide

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Resource Id: 936512