ID Number: G00166451



Dataquest Insight: Mobile Applications, Hot or Not?
28 April 2009
 
Fernando Elizalde   Jessica Ekholm   Tole J. Hart  

Focus groups conducted by Gartner with young people in 11 countries show a big gulf in their understanding of different types of mobile applications and their usage patterns. The study results show where applications providers need to make efforts to drive usage.




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Pages: 23






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Table of Contents


    
 Analysis

    
 Communications Applications

    
 Multimedia Messaging Service (MMS)
    
 Mobile Instant Messaging (MIM)
    
 Mobile Access to Social Networks
    
 Mobile E-Mail
    
 Mobile Video Telephony
    
 Entertainment Applications

    
 Taking Photos With the Camera Phone
    
 Mobile Music
    
 Mobile Games
    
 Mobile Video and Mobile TV
    
 Accessing the Internet
    
 Other Applications

    
 Downloadable Applications

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Participant Demographics
 

List of Figures


Figure 1. 
 Mobile Applications — U.K.
 

Figure 2. 
 Mobile Applications — China
 

Figure 3. 
 Mobile Applications — Australia
 

Figure 4. 
 Mobile Applications — China
 

Figure 5. 
 Mobile Applications — Brazil
 

Figure 6. 
 Mobile Applications — France
 

Figure 7. 
 Mobile Applications — Germany
 

Figure 8. 
 Mobile Applications — India
 

Figure 9. 
 Mobile Applications — Japan
 

Figure 10. 
 Mobile Applications — Sweden
 

Figure 11. 
 Mobile Applications — U.K.
 

Figure 12. 
 Mobile Applications — U.S.
 



Browse Topics:
 
Wireless Data Services
Wireless Application Services
Media Services
Consumer Internet Applications




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom and Internet Markets Asia/Pacific
Consumer Services Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 952612