User Survey Analysis: How SMBs Make Unified Communications Decisions in a Down Economy, by Vertical Industry Segment

ID Number: G00165474

15 May 2009

Megan Marek Fernandez

The current recession has an impact on how the different vertical segments of the small-and-midsize-business market plan their telephony and unified communications investments.

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Pages: 22

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Table of Contents

Key Findings and Recommendations

Introduction and Survey Objectives

Methodology Statement

Gartner Recommendations Based on Findings

Analysis and Recommendations for Providers Positioning SMB Telephony and UC Solutions

Understanding the Addressable Market

Snapshot by SMB Vertical Industry Group

Telephony and UC Decision-Making Framework by SMB Vertical Industry Group

		Financial Services Organizations
		Recommendations

Government

Recommendations

Manufacturing

Recommendations

Professional Services

Recommendations

Retail

Recommendations

Data Insights

		Vertical Industry Change
		Dedicated Staff
		Number of Offices
		Workforce Distribution
		Primary Decision Maker
		Channel Preference

Methodology

Recommended Reading

List of Figures

	Figure 1.	How Will Your Organization's Spending for Telephony and UC Change From 2008 to 2009?

	Figure 2.	Does Your Organization Have a Dedicated IT/Communications Staff?

	Figure 3.	How Many Offices or Sites Does Your Organization Have Worldwide?

	Figure 4.	What Percentage of Your Organization's Total Workforce Falls Into the Following Categories?

	Figure 5.	Who Is the Primary Telephony and Communications Equipment Decision Maker in Your Organization?

	Figure 6.	Where Does Your Organization Purchase Its Telephony and Communications Products and Services (First Preference)?

Unified Communications
IT and the Economy
Retail Marketplace
Government Marketplace
Small and Midsize Business Marketplace
Financial Services Marketplace

Enterprise Communications Applications Worldwide

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 980925