ID Number: G00167851



SWOT: Advanced Semiconductor Engineering
20 May 2009
 
Jim Walker  

Advanced Semiconductor Engineering is the leading supplier of packaging, assembly and test services to the semiconductor industry. We analyze the strengths, weaknesses, opportunities and threats for ASE.





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Table of Contents


    
 Analysis

    
 Introduction
    
 SWOT Analysis

    
 Strengths

    
 Long-Term Strategic Vision for Semiconductor Packaging and Test
    
 Consistent Marketing Message: Backing Up a Clear Marketing Message With Effective Execution
    
 Leading Market Position
    
 Effective Product (Package) and Technology Development
    
 Weaknesses

    
 Late Entry Into the Leadless-Leadframe Package Market
    
 Large-Customer-Oriented
    
 Expanding Into Commoditized Markets
    
 Opportunities

    
 Continued Outsourcing Trend by Traditional IDMs/OEMs
    
 Outsourcing Growth in Nontraditional Markets
    
 Outsourcing Control of Design by IDMs/OEMs
    
 Expand Up/Down Manufacturing Service "Food Chain"
    
 Lower-Cost Solutions via Packaging Technology
    
 Threats

    
 Foundry and EMS Providers
    
 Declining ASPs
    
 Future Market Technologies Becoming More Capital-Intensive
    
 Environmental Regulations
    
 Worldwide Economic Crisis
    
 Implication for ASE
    
 Company Overview
    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 ASE's Strengths, Weaknesses, Opportunities and Threats
 

Figure 2. 
 Graphical Representation of SWOT Analysis for ASE
 



Browse Topics:
 
Manufacturing of Semiconductors
Semiconductor Packaging and Assembly Facilities
Semiconductor Contract Manufacturing




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