ID Number: G00168098



The Navigation Industry's Identity Crisis, and the Strategies to Overcome It
21 May 2009
 
Thilo Koslowski  

The navigation and automotive industries are at a turning point. To decide the financial fate of their businesses, companies must decide whether to invest in the next evolution of navigation offerings or to exploit existing, traditional business models as long as possible.





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Table of Contents


    
 Analysis

1.0
    
 Consumers and Navigation — The Good News First
2.0
    
 State of the Industry and Navigation's Identity Crisis
3.0
    
 Two Strategic Choices for Navigation Solution Providers
4.0
    
 Navigation Device Platforms: Consumer Choices and Strategic Outlook

4.1
    
 Dedicated Stand-Alone PNDs
4.2
    
 Dashboard-Integrated PNDs
4.3
    
 In-Car, Built-In Navigation Solution
4.4
    
 Navigation-Capable Mobile Devices (Non-Cell Phone)
4.5
    
 Navigation-Equipped Mobile Phones
4.6
    
 Navigation as a Service
5.0
    
 Holistic Navigation Solutions

    
 Recommended Reading


List of Figures


Figure 1. 
 Navigation's Identity Crisis
 

Figure 2. 
 German and U.S. Consumer Preferences for Navigation Access ("If You Were to Get a Vehicle Navigation Product, Which Alternative Would You Most Prefer?")
 

Figure 3. 
 Example of a Holistic Navigation Service Experience
 



Browse Topics:
 
Geographic Information Systems
Telematics
Automotive Industry Business Strategies




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Resource Id: 988912