ID Number: G00167960



Dataquest Insight: Seven Steps to Make Successful Mobile Money Offerings in Emerging Markets
28 May 2009
 
Sandy Shen  

Mobile money offerings in emerging markets can help financial institutions and mobile operators acquire new customers and reduce churn of existing customers. There are seven steps that need to be undertaken for successful offerings.




Price: US$1,295.00

Pages: 10






Browse Topics


Other Options







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

Table of Contents


    
 Analysis

    
 Step 1: Talk to the Regulator
    
 Step 2: Define the Business Model

    
 Led by the Bank
    
 Bank-Operator Joint Efforts
    
 Led by the Operator
    
 Led by a Third Party
    
 Step 3: Select a Vendor

    
 Solid Understanding of Local Regulatory and Business Environment
    
 Proven Track Record
    
 Robust, Scalable and Flexible Solution
    
 Step 4: Set Up the Agent Network
    
 Step 5: Recruit Service Partners
    
 Step 6: Manage Risks

    
 Technology Risks
    
 Operational Risks
    
 Compliance Risks
    
 Step 7: Market the Service

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Operational Risks and Controls
 

List of Figures


Figure 1. 
 Seven Steps of Mobile Money Offerings
 

Figure 2. 
 Possible Split of Responsibilities Between Banks and Mobile Operators
 



Browse Topics:
 
Wireless E-Commerce
Banking Business Strategies
Banking Marketplace
Mobile Banking
Emerging Markets




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Consumer Services Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 996012