ID Number: G00167825



SWOT: Research In Motion, Mobile Devices, Worldwide
29 May 2009
 
Roberta Cozza  

This SWOT analysis explores RIM's strengths, weaknesses, opportunities and threats in consumer and enterprise mobile device markets. Strong brand, products and finances will help RIM expand further in competitive consumer markets. But RIM will need to continue defending its core enterprise market.





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Table of Contents


    
 Analysis

    
 SWOT Analysis

    
 Strengths

    
 Strong Presence and Brand in Enterprise Market
    
 Growing Smartphone Market Share Worldwide — Market Leader in North America
    
 Strong Wireless E-Mail and Qwerty Products
    
 Healthy Financial Performance
    
 Weaknesses

    
 Weak Position in Consumer Mobile Device Market
    
 Weak Touch User Interface
    
 Limited Consumer Applications, Immature Application Store
    
 Opportunities

    
 Growth in Consumer and Small and Midsize Business Markets for Qwerty Smartphones and Wireless E-Mail
    
 Success Of Integrated, End-To-End Mobile Solutions With Consumers
    
 Availability of Multi-Tiered Pricing and More Affordable Data Plans
    
 Threats

    
 Increased Competition from Smartphone Vendors
    
 Competition and Commoditization in Wireless E-Mail
    
 Implication for Company Being Profiled
    
 Company Overview

    
 Key Facts
    
 Product Portfolio
    
 Market Presence
    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 Graphical Representation of SWOT: RIM, Mobile Devices, Worldwide
 

Figure 2. 
 SWOT: RIM, Mobile Devices, Worldwide
 

Figure 3. 
 RIM's Worldwide Smartphone Market Share
 



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