ID Number: G00172715



Competitive Landscape: Mobile Devices, Worldwide, 3Q09
11 November 2009
 
Carolina Milanesi   Roberta Cozza   Annette Zimmermann   Hugues J. De La Vergne   Tuong Huy Nguyen   Anshul Gupta   CK Lu  

Device margins were as slim as ever in 3Q09 and manufacturers will have to work hard to stand out as sales start to pick up. Android devices will be a major focus for competition.




Price: US$1,295.00

Pages: 11






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Table of Contents


    
 Analysis

1.0
    
 Market Analysis

1.1
    
 Competitive Situation and Trends

1.1.1
    
 Inventory Levels Bounce Back
1.1.2
    
 Sales Volumes Grow but Revenue Remains Under Pressure
1.1.3
    
 Android and iPhone OS Gain Momentum
1.2
    
 Market Players
1.3
    
 The Future of Competition

1.3.1
    
 Sales Will Grow in 2010, but ASPs Will Not
1.3.2
    
 Open Platforms Might Not Mean Less Fragmentation
1.3.3
    
 Gray-Market Sales Will Continue to Challenge Established Players in Emerging Markets
2.0
    
 Competitive Profiles

2.1
    
 Nokia

2.1.1
    
 Market Overview and Sales
2.1.2
    
 How Nokia Competes
2.2
    
 Samsung

2.2.1
    
 Market Overview and Sales
2.2.2
    
 How Samsung Competes
2.3
    
 LG

2.3.1
    
 Market Overview and Sales
2.3.2
    
 How LG Competes
2.4
    
 Motorola

2.4.1
    
 Market Overview and Sales
2.4.2
    
 How Motorola Competes
2.5
    
 Sony Ericsson

2.5.1
    
 Market Overview and Sales
2.5.2
    
 How Sony Ericsson Competes
2.6
    
 Apple

2.6.1
    
 Market Overview and Sales
2.6.2
    
 How Apple Competes
2.7
    
 Research In Motion

2.7.1
    
 Market Overview and Sales
2.7.2
    
 How RIM Competes
2.8
    
 Other Manufacturers

2.8.1
    
 Market Overview and Sales

2.8.1.1
    
 ZTE
2.8.1.2
    
 HTC
2.8.1.3
    
 Palm
2.8.1.4
    
 White-Label Manufacturers
3.0
    
 References and Methodology

    
 Recommended Reading


List of Tables


Table 1.  
 Manufacturers' Sales of Mobile Devices to Users, Worldwide, 3Q09 and 3Q08
 

Table 2.  
 Manufacturers' Shipments of Mobile Devices, Worldwide, 3Q09 and 3Q08
 



Browse Topics:
 
Mobile Device Distribution Strategies
Mobile Devices




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Mobile Devices Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1224635