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ID Number: G00172750



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Predicts 2010: CRM Marketing Is Building Demand on a Limited Budget
23 November 2009
 
Gene Alvarez   Kimberly Collins   Adam Sarner  

Marketing budgets will remain flat, despite increasing interest in building demand through online communities, marketing and lead generation. Managers should embrace online marketing as part of marketing CRM programs to achieve the "biggest bang for the buck."





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Table of Contents

Contents
  • Analysis
    • 1.0 What You Need to Know
    • 2.0 Strategic Planning Assumptions
    • 3.0 A Look Back


Browse Topics:
 
Reducing or Controlling Costs
Budget Management
Digital Media Marketing and Advertising
Marketing Management
Partner Relationship Management
Social Software




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Resource Id: 1233716