ID Number: G00200702



User Survey Analysis: Consumer Marketing Using Social Network Analysis, Worldwide, 2010
7 June 2010
 
Nick Ingelbrecht   Charlotte Patrick   King-Yew Foong  

Gartner conducted a survey of nearly 4,000 people in 10 markets to identify groups who can play a vital role as influencers in brand awareness, market research and viral marketing campaigns. Our findings will help technology and service providers use social network analysis.




Price: US$1,295.00

Pages: 13






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Table of Contents


    
 Key Findings and Recommendations

    
 Introduction and Survey Objectives

    
 Methodology Statement

    
 Gartner Dataquest Recommendations Based on Findings

    
 Data Insights

    
 Conceptual Framework
    
 Country Distribution
    
 Consumer Segment Correlations With Social Network Roles
    
 Conclusion and Further Research

    
 Methodology

    
 Appendix A: Gartner's Consumer Segmentation Model

    
 Tech Savants
    
 Aspirers
    
 Comfortable Conformists
    
 Professional Achievers
    
 Basic Survivors
    
 Worker Bees
    
 Young Fun Seekers
    
 Traditionalists
    
 Techno-Stragglers

    
 Recommended Reading


List of Figures


Figure 1. 
 Social Network Roles and Sizing
 

Figure 2. 
 Social Network Roles: Country Distribution
 

Figure 3. 
 Social Network Roles: Country Distribution (Standardized)
 

Figure 4. 
 Gartner's Global Needs-Based Consumer Segmentation Model
 

Figure 5. 
 Correlation Between Consumer Segments and Social Network Roles
 

Figure 6. 
 Survey Demographics: 4Q09 Survey Sample
 

Figure 7. 
 Survey Demographics: 4Q07 Survey Sample (10 Countries Only)
 



Browse Topics:
 
Social Network Analysis
Marketing to Customers
Social Computing and Social Networking




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom Public and Mobile Services Europe
Telecom and Internet Markets Asia/Pacific
IT Marketing and Channels Strategies
Consumer Services Worldwide
Carrier Operations & Strategies Worldwide
Mobile Devices Worldwide




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Resource Id: 1381514