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User Survey Analysis: Consumer Marketing Using Social Network Analysis, Worldwide, 2010
7 June 2010
 
Nick Ingelbrecht   Charlotte Patrick   King-Yew Foong  

Gartner conducted a survey of nearly 4,000 people in 10 markets to identify groups who can play a vital role as influencers in brand awareness, market research and viral marketing campaigns. Our findings will help technology and service providers use social network analysis.




Price: US$1,295.00

Pages: 13











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Table of Contents

Contents
  • Key Findings and Recommendations
  • Introduction and Survey Objectives
  • Methodology Statement
  • Gartner Dataquest Recommendations Based on Findings
  • Data Insights
    • Conceptual Framework
    • Country Distribution
    • Consumer Segment Correlations With Social Network Roles
    • Conclusion and Further Research
  • Methodology
    • Appendix A: Gartner's Consumer Segmentation Model
      • Tech Savants
      • Aspirers
      • Comfortable Conformists
      • Professional Achievers
      • Basic Survivors
      • Worker Bees
      • Young Fun Seekers
      • Traditionalists
      • Techno-Stragglers
  • Recommended Reading
Figures
Figure 1.
Social Network Roles and Sizing
Figure 2.
Social Network Roles: Country Distribution
Figure 3.
Social Network Roles: Country Distribution (Standardized)
Figure 4.
Gartner's Global Needs-Based Consumer Segmentation Model
Figure 5.
Correlation Between Consumer Segments and Social Network Roles
Figure 6.
Survey Demographics: 4Q09 Survey Sample
Figure 7.
Survey Demographics: 4Q07 Survey Sample (10 Countries Only)




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom Public and Mobile Services Europe
Telecom and Internet Markets Asia/Pacific
IT Marketing and Channels Strategies
Consumer Services Worldwide
Carrier Operations & Strategies Worldwide
Mobile Devices Worldwide




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Resource Id: 1381514