Introducing the Gartner IT Market Clock

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Analysis
- 1.0 Introduction
  - 1.1 IT Assets Are Like Other Assets
- 2.0 The IT Market Clock
  - 2.1 Market Clock Parameters
  - 2.2 Four Market Phases
  - 2.3 Time to Next Phase
  - 2.4 Market Clock Recommendation Summary
  - 2.5 Asset Class Profiles
  - 2.6 Applicability
  - 2.7 Market Clock Target Audiences
- 3.0 IT Market Clocks and Hype Cycles
- 4.0 Useful Market Life: the Need for a More Complete View
  - 4.1 Maturity and Diminishing Marginal Returns
  - 4.2 Legacy and Increasing Marginal Costs
- 5.0 Commoditization and Market Power
  - 5.1 Commoditization and the IT Commoditization Curve
  - 5.2 Market Power
  - 5.3 Exploiting Commoditization to Reduce Costs
  - 5.4 Not All Products and Services Commoditize Equally
  - 5.5 Four Phases of IT Market Life
  - 5.6 Prioritization of Focus and Resources
  - 5.7 Commoditization and Relative Useful Life
- 6.0 Design Contributions
Recommended Reading

Tables

Table 1.

Example of a Market Clock Recommendation Summary

Figures

Figure 1.

The IT Market Clock

Figure 2.

Time to Next Phase Symbols

Figure 3.

IT Market Clocks and Hype Cycles

Figure 4.

The IT Commoditization Curve

Figure 5.

Using the Commoditization Curve to Highlight Cost-Savings Opportunities

Figure 6.

The Four Phases of IT Market Life

Table of Contents

Contents

Tables

Figures

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