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ID Number: G00210395



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Emerging Technology Analysis: Social CRM for Customer Service
28 January 2011
 
Drew Kraus  

Social CRM for customer service is a rapidly evolving space. Providers must adapt their offering and marketing strategies to their target user technology adopter profiles.





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Table of Contents

Contents
  • Analysis
    • Technology Description
    • Technology Adoption
      • Adoption Drivers
      • Adoption Inhibitors
    • Technology Impacts
      • Actions for T&SPs to Take Now
      • Actions for T&SPs to Take in Six to 18 Months
  • Recommended Reading




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Resource Id: 1531825