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Gartner Study: Strategic Market Considerations for Electric Vehicle Adoption in the U.S.
29 March 2011
 
Thilo Koslowski  

The analysis of a Gartner consumer study reveals that electric vehicles mostly face a market adoption problem, not an infrastructure and technology challenge. We analyze U.S. consumer requirements for EV adoption for the first time and provide strategic guidance on how to address them.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • State of the Global EV Evolution
    • Key Considerations for EV Deployment
    • Consumer Considerations for EV Adoption
      • General Consumer Attitudes Regarding EVs
      • Consumers' Powertrain Preferences
      • Consumers' Cost and Ownership Considerations Regarding EVs
      • Charging and Infrastructure Preferences
    • Conclusions
  • Recommended Reading
Figures
Figure 1.
General U.S. Consumer Attitudes Regarding EVs
Figure 2.
U.S. Consumers' Powertrain Technology Considerations (2011 Versus 2010)
Figure 3.
U.S. Consumer EV Consideration by Age Group
Figure 4.
U.S. EV Consumer Prospects' Purchase Price Elasticity
Figure 5.
U.S. EV Consumer Prospects' Minimum Operational Cost-Saving Requirements
Figure 6.
U.S. EV Consumer Prospects' Minimum Range Expectation
Figure 7.
Maximum Average Charging Times for U.S. EV Consumer Prospects
Figure 8.
U.S. EV Prospects' Preferred Charging Method
Figure 9.
U.S. EV Prospects' Preferred Charging Infrastructure Provider




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Resource Id: 1608732