Table of
Contents
Contents
-
Survey Objective
-
Data Insights
-
Overview of the Results
-
Social Media Usage
-
Top-Level Trends in the Use of Social Sites
-
A Broader Picture of Social Media Usage
-
The Global Popularity of Different Types of Social Media
-
Portable Social Media Trends
-
The Depth of Consumer Engagement
-
How Many Contacts in Your Network?
-
Do You Check Your Social Alerts As They Come In?
-
Usage Patterns
-
What Our Respondents Are Doing With Their Social Media
-
Long-Term Enthusiasm for Social Sites
-
Summary
-
Reasons for Declining Enthusiasm
-
Methodology
-
Recommended Reading
Tables
Table 1.
Respondents' Likelihood to Check Alerts As They Come In, by Site
Table 2.
Geographic Split of Survey Participants
Table 3.
Age Splits Among Participants
Table 4.
Male/Female Split Among Participants
Table 5.
Segmentation of Social Sites Used
Figures
Figure 1.
Most Visited Social Networking/Media Sites
Figure 2.
Most Visited Social Networking/Media Sites, by Country
Figure 3.
Time Spent on Social Sites
Figure 4.
Time Spent on Social Sites, by Country
Figure 5.
Time Spent on Social Sites, by Type of Site
Figure 6.
Devices Used for Social Networking
Figure 7.
Number of People in Main Social Network
Figure 8.
Responding to Alerts From Social Media Sites
Figure 9.
Frequency of Specific Social Media Activities
Figure 10.
Enthusiasm for Social Media Sites
Figure 11.
Enthusiasm for Social Media Sites, by Top 15 Sites
Figure 12.
Factors Affecting Respondents' Reduced Use of Social Media Sites
Recommended Reading
