ID Number: G00232187



Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices
25 May 2012
 
Meike Escherich   Carolina Milanesi  

This report, based on the seven-day usage diaries of over 500 survey respondents, analyzes their patterns of use across a range of personal connected devices to build a picture of their daily usage habits and preferences.




Price: US$1,295.00

Pages: 16











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Table of Contents

Overview

Key Findings

Recommendations

Survey Objective

Multiple Device Usage — Whatever Is to Hand

Smartphones as the "Managers" Among Devices

Top Internet Activities Are Social — Which Favors Mobile Devices

Age as a Digital Divide? Not Among Tablet Owners

But Still Different Usage Patterns for the Over-50s

Male and Female Early Adopters Show Similar Attitudes Toward Technology

But Women Are Less Connected Outside the Home

Media Consumption on Mobile Devices Stays Low as TV Hours Remain High

Over Half of Tablet Owners Prefer to Read on Screen, Rather Than on Paper

Methodology

Profile of Respondents — Demographics

Profile of Respondents — Devices Used




This document is published in the following Dataquest Market Insights:
 
Computing Hardware Worldwide
Mobile Devices Worldwide




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Resource Id: 2026915