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Market Share Analysis: Mobile Phones, Worldwide, 4Q12 and 2012
12 February 2013
 
Anshul Gupta   Roberta Cozza   Carolina Milanesi   CK Lu  

Tough economic conditions, shifting consumer preferences and intense competition saw mobile phone sales fall by 1.7% in 2012. Smartphones accounted for 44% of all mobile phone sales in 4Q12, and Samsung maintained its lead over Apple in this sector.







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Table of Contents

Contents
  • Market Share Data
  • Overall Market Segment Performance Analysis
    • Sales Were Below Expectation in 4Q12, and 2012's Total Fell Short of 2011's
    • Smartphones Drove Overall Sales in 2012
    • No Vendor Was a Clear No. 3 for Smartphone Sales in 4Q12
  • Top Vendors Analyzed
    • Samsung
    • Apple
    • Nokia
    • Huawei
  • Mergers and Acquisitions
  • Recommended Reading
Tables
Table 1.
Mobile Phone Market Share, Unit Sales to End Users, 4Q12
Table 2.
Mobile Phone Market Share, Unit Sales to End Users, 2012
Table 3.
Mobile Phone Market Share, Unit Shipments to the Distribution Channel, 4Q12
Table 4.
Mobile Phone Market Share, Unit Shipments to the Distribution Channel, 2012 (Millions)




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This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom and Internet Markets Asia/Pacific
Mobile Devices Worldwide





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Resource Id: 2334916