ID Number: G00169112



Dataquest Insight: CRM Software Market Share Analysis, Worldwide, 2008
6 July 2009
 
Sharon A. Mertz  

The worldwide CRM market grew 12.5% in 2008, approaching $9.15 billion, despite financial market volatility. Growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions.




Price: US$1,295.00

Pages: 17






Browse Topics


Other Options







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

Table of Contents


    
 Analysis

    
 A Stronger Dollar Rebalances Previous Currency Impacts
    
 Cautious Optimism for Growth Remains Despite Uncertain Economic Outlook
    
 Vendors Respond to Shifting Buyer Requirements and Greater Budget Scrutiny
    
 Interest in Social Networking Continues to Accelerate

    
 Rapid Adoption of SaaS Confirms CRM Market Acceptance
    
 CRM Open-Source Usage Still Minimal but Growing
    
 Emerging Markets Gradually Erode Share in Western Economies
    
 Market Drivers and Inhibitors

    
 Background and Context

    
 Vendor Coverage
    
 Subsegment Overview

    
 Both SaaS and On-Premises Drives Sales Growth
    
 Marketing Automation Benefits From Demand for Analytics
    
 Imperatives for Service Excellence and Higher Productivity Drive Growth for Customer Service and Support

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Total CRM Software Revenue Market Growth, Worldwide, 2007 and 2008, Currency Comparison (Millions of Currency)
 

Table 2.  
 Total CRM Software Revenue Market Share by Region, 2006-2008 (Millions of Dollars)
 

Table 3.  
 Total CRM Software Revenue Market Share by Vendor, Worldwide, 2006-2008 (Millions of Dollars)
 

Table 4.  
 Total CRM Software Market "Other Vendors" by Subsegment
 

Table 5.  
 Total CRM Software Revenue Market Share by Subsegment, Worldwide, 2006-2008 (Millions of Dollars)
 

List of Figures


Figure 1. 
 Total CRM Software Revenue Market Share by Region, 2008
 

Figure 2. 
 Total CRM Software Revenue Market Share by Vendor, Worldwide, 2008
 

Figure 3. 
 Total CRM Software Revenue Share by Subsegment, 2006-2008
 



Browse Topics:
 
Customer Service and Support
Marketing Management
Customer Relationship Management
Sales Management




This document is published in the following Dataquest Market Insights:
 
Software Applications Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1059116