Competitive Landscape: Mobile Devices, Worldwide, 2Q09

ID Number: G00170365

11 August 2009

Carolina Milanesi Roberta Cozza Annette Zimmermann Anshul Gupta Tuong Huy Nguyen Hugues J. De La Vergne Atsuro Sato

The mobile device market is tougher than ever in 2009, with new entrants striving to take market share from established players and users becoming more demanding. This document analyzes the sales performance and competitive approach of leading phone manufacturers in the second quarter.

Price: US$1,295.00

Pages: 11

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Table of Contents

Analysis

1.0

Market Analysis

1.1

Competitive Situation and Trends

1.1.1		The Channel Continues to Purge Stock
1.1.2		The Recession Affects Midtier Sales the Most
1.1.3		Competition Intensifies in the Smartphone Operating System Market

1.2

Market Players

1.3

The Future of Competition

1.3.1		Manufacturers Will Compete Hard for 4Q09 Sales Peak
1.3.2		New Competitors Will Grab Operators' Attention
1.3.3		Manufacturers Will Focus on Content and Services

2.0

Competitive Profiles

2.1

Nokia

2.1.1		Market Overview and Sales
2.1.2		How Nokia Competes

2.2

Samsung

2.2.1		Market Overview and Sales
2.2.2		How Samsung Competes

2.3

2.3.1		Market Overview and Sales
2.3.2		How LG Competes

2.4

Motorola

2.4.1		Market Overview and Sales
2.4.2		How Motorola Competes

2.5

Sony Ericsson

2.5.1		Market Overview and Sales
2.5.2		How Sony Ericsson Competes

2.6

Apple

2.6.1		Market Overview and Sales
2.6.2		How Apple Competes

2.7

Research In Motion

2.7.1		Market Overview and Sales
2.7.2		How RIM Competes

2.8

Other Manufacturers

2.8.1		Market Overview and Sales
2.8.2		How These Providers Compete

3.0

References and Methodology

Recommended Reading

List of Tables

	Table 1.	Manufacturers' Sales of Mobile Devices to Users, Worldwide, 2Q09 and 2Q08

	Table 2.	Manufacturers' Shipments of Mobile Devices, Worldwide, 2Q09 and 2Q08

Mobile Devices
Mobile Device Distribution Strategies

Mobile Communications Worldwide
Mobile Devices Worldwide

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 1124912