Dataquest Insight: PC Vendors' Move Into the Smartphone Market is Not Challenge Free

ID Number: G00170847

30 September 2009

Roberta Cozza

As the capability and functionality of mobile PCs and smartphones converge, smartphones will increasingly be seen as a market opportunity by PC vendors. Those vendors moving into the smartphone market face challenges to base their offerings on highly consumer-focused value propositions.

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Pages: 12

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Table of Contents

Analysis

Challenge 1: Shrinking a PC Does not Make it a Smartphone

Challenge 2: Distribution Channel for Mobile Phones is Controlled Largely by Mobile Operators

Challenge 3: Brand and User Experience, not Hardware, Make the Difference

		Brand
		User Experience

Challenge 4: Handset Vendors are Set to Dominate the MID Market

Challenge 5: Consumerization Opens the Door to Consumer Smartphones in the Enterprise

Background and Context

The Impact

Conclusion

Recommended Reading

List of Figures

	Figure 1.	Mobile PC and Smartphone Unit Growth, Worldwide, 2008-2012 (Thousands of Units)

	Figure 2.	Mobile PC and Smartphone Revenue Forecast, Worldwide, 2006-2012 (Millions of Dollars)

Personal Computing Client Hardware
Smartphones
Mobile Personal Computers

Computing Hardware Worldwide
Mobile Communications Worldwide
Mobile Devices Worldwide

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Resource Id: 1192914