ARCHIVE
ID Number: G00156440



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Top 10 Things Retailers Should Know About Social Networks, and What to Do
27 March 2008
 
Hung LeHong  

Social networks are becoming a viable interaction channel between retailers and consumers. Retailers need to carefully target how they approach social networks.





*
Unavailable for individual purchase
For information on how to gain access to this and other documents,
click here.








Browse Topics


Other Options







Contact Gartner




For information on how to gain access to this and other documents, click here.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?








This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents


    
 Analysis

1.0
    
 There Are Social Sites, and Then There Are Social Platforms

1.1
    
 What to Do
2.0
    
 Social Network Sites Span Well Beyond MySpace and Facebook — But the Market Is Starting to Reconsolidate

2.1
    
 What to Do
3.0
    
 Social Networks Are Rich in Word-of-Mouth Discussions About Retailers and Products

3.1
    
 What to Do
4.0
    
 Social Graphs Make Word-of-Mouth Relationships Known and Usable

4.1
    
 What to Do
5.0
    
 Viral Propagation Is Boosted in Social Networks

5.1
    
 What to Do
6.0
    
 Applications for Social Networks Are Easier to Build — Opening Up a Whole New Way for Retailers to Interact With Consumers

6.1
    
 What to Do
7.0
    
 Social Networks Are a Huge Source of Consumer Data, but Retailers Cannot Easily Access It — And Privacy Will Become a Major Issue

7.1
    
 What to Do
8.0
    
 Communities, Groups and Networks Can Be Created by Anyone and Are Impossible to Fully Control

8.1
    
 What to Do
9.0
    
 Social Networks Are Not Capable of Commerce — Yet

9.1
    
 What to Do
10.0
    
 Social Networks Are Merging Into the Real-Time World — For Example, Making It Onto the Mobile Phone

10.1
    
 What to Do

    
 Recommended Reading


List of Tables


Table 1.  
 Top 10 Things Retailers Should Know About Social Networks
 



Browse Topics:
 
Social Software
Retail Business Strategies
Retail Systems




© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 633007