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The Gartner CRM Vendor Guide, 2008
18 April 2008
 
Jim Davies   Michael Maoz   Adam Sarner   Isher Kaila   Ed Thompson   Gareth Herschel   Gene Alvarez   Johan Jacobs   Michael Dunne   Sharon A. Mertz   John Radcliffe   Drew Kraus   Steve Cramoysan   Matthew Goldman   Robert P. Desisto   Denise Ganly   Twiggy Lo  

This report provides a concise listing of the CRM application categories covered by Gartner.







Price: US$1,295.00

Pages: 70








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Table of Contents



    
Analysis

1.0
    
Introduction

1.1
    
Market Forecast: Record Growth in 2007 Drives Market Momentum
1.2
    
Cool Vendors
2.0
    
CRM Suites for Small or Midsize Businesses

2.1
    
SMB CRM Suite Vendors
3.0
    
E-CRM Vendors

3.1
    
Market Description
3.2
    
E-Marketing

3.2.1
    
Contextual Marketing
3.2.2
    
Addressable Branding/Advertising
3.2.3
    
Community Marketing
3.2.4
    
Transactional Marketing
3.3
    
E-Commerce

3.3.1
    
Software/Platform Providers
3.3.2
    
Order Management
3.3.3
    
Product Reviews
3.3.4
    
Open Source
3.3.5
    
Product Visualization
3.3.6
    
Social Commerce
3.3.7
    
Web Site Personalization
3.3.8
    
E-Commerce Service Providers
3.3.9
    
E-Commerce Software as a Service
3.4
    
E-Service

3.4.1
    
Web Self-Service
3.4.2
    
E-Mail Response Management System
3.4.3
    
Chat and Collaboration
3.4.4
    
Web-Based/Community Support
4.0
    
Marketing Automation

4.1
    
Campaign Management (Relationship Marketing) Providers
4.2
    
Event-Triggered Marketing Providers
4.3
    
Lead Management
4.4
    
Marketing Optimization Software and Service Providers
4.5
    
Marketing Resource Management
4.6
    
Enterprise Marketing Management
4.7
    
U.S. Marketing Service Providers
4.8
    
Marketing Performance Management
5.0
    
Sales Force Automation

5.1
    
Core Sales Force Automation Vendors
5.2
    
Sales Content Management
5.3
    
Sales Information Services
5.4
    
Proposal Generation
5.5
    
Pricing Optimization and Management
5.6
    
Sales Training Solutions
5.7
    
Sales Configuration Vendors
5.8
    
Sales Incentive Compensation Management Software
5.9
    
Sales Performance Management
5.10
    
Territory Management Software
6.0
    
Customer Service, Contact Center and Field Service

6.1
    
Customer Service Contact Center
6.2
    
Contact Center Workforce Optimization

6.2.1
    
Call Recording and Quality Management Software
6.2.2
    
Workforce Management
6.2.3
    
E-Learning
6.2.4
    
Performance Management Solutions
6.2.5
    
Interaction Analytics
6.3
    
Field Service Management
6.4
    
Contact Center Infrastructure

6.4.1
    
Contact Center Routing Systems
6.4.2
    
Voice Self-Service

6.4.2.1
    
Voice Response Platforms
6.4.2.2
    
Speech Technologies
7.0
    
CRM Analytics

7.1
    
Sales Analytics
7.2
    
Marketing Analytics
7.3
    
Service Analytics
7.4
    
CRM Performance Management

7.4.1
    
Marketing Performance Management
7.4.2
    
Sales Performance Management
7.4.3
    
Service Performance Management
7.5
    
Web Analytics
7.6
    
Customer Profitability Analytics
7.7
    
Customer Data Mining
7.8
    
Intelligent Decision Management for Best Next Action
7.9
    
Text Mining
7.10
    
Speech Analytics
8.0
    
Customer Experience Management

8.1
    
Enterprise Feedback Management
8.2
    
Customer Experience Management Service Providers
9.0
    
MDM Systems for Customer Data

9.1
    
Specialist Vendors
10.0
    
Regional CRM Application Software Specialists

10.1
    
North American CRM Application Software Specialists
10.2
    
European CRM Application Software Specialists
10.3
    
Asia/Pacific CRM Application Software Specialists
11.0
    
CRM Business Process Outsourcers

11.1
    
Providers With Capabilities in North America
11.2
    
Providers With Capabilities in EMEA
11.3
    
Providers With Capabilities in the Asia/Pacific Region
12.0
    
CRM Service Providers

12.1
    
Providers With Capabilities in North America
12.2
    
Providers With Capabilities in EMEA
12.3
    
Providers With Capabilities in the Asia/Pacific Region and Japan

    
Recommended Reading


List of Tables



Table 1.  
Total CRM Software Revenue by Subsegment, 2007-2012 (Millions of Dollars)
 

Table 2.  
Cool Vendors, 2005-2008
 



Document History:
 
The Gartner CRM Vendor Guide, 2009
21 May 2009
  
The Gartner CRM Vendor Guide, 2008
18 April 2008
  





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Resource Id: 651108