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Figure 1. |
Use of Social Networking Sites via PC and Mobile Phone |
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Figure 2. |
Use of Social Networking Sites by Age and Life Stage |
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Figure 3. |
Average Time per Week Spent Using Social Networking Sites via PC (Hours) |
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Figure 4. |
Average Time per Week Spent Using Social Networking Sites via Mobile Phone (Hours) |
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Figure 5. |
Social Networks: An Aggregation of Context-Sensitive Applications? |
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Figure 6. |
Correspondence Map of Consumer Needs and Online Applications |
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Figure 7. |
Relationship Between Consumer Segments and Their Activities Online |
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Figure 8. |
Use of Mobile Phones to Access Social Networking Sites |
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Figure 9. |
Mobile Social Networking: Market Potential by Segment |
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Figure 10. |
Summary of Respondents by Consumer Segment, With Indication of Engagement With Social Networking Services |
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