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Dataquest Insight: Consumer Propensity for Pay per View or Video on Demand Purchases
23 May 2008
 
Amanda Sabia  

This research presents an overview of 5,800 consumer viewing habits, using the results of Gartner's worldwide primary consumer research. The Overview section provides essential information on propensity purchase analysis, focusing on pay per view or video on demand services.




Price: US$1,295.00

Pages: 11











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Table of Contents

Contents
  • Analysis
    • Current Viewing Patterns
      • PPV and VOD is Slow to Take Off
      • Consumers are Avid TV and Video Watchers
      • Viewing Frequencies for DVDs and Videotapes
    • Current Sources of Video Content
      • Rental and Purchases of DVDs and Videotapes
      • Downloading Video Content From the Internet
      • Cinemas Remain Popular
    • Consumer Propensity for Pay per View or Video on Demand Purchases
  • Background and Context
  • The Impact
  • Conclusion
  • Recommended Reading
Tables
Table 1.
Geographic Breakdown of Survey Sample
Figures
Figure 1.
Percentage of Respondents Watching PPV or VOD Television Annually
Figure 2.
Number of Hours Spent Viewing Broadcast or Video Programs
Figure 3.
Frequency of Typical DVD or Videotape Viewings
Figure 4.
Frequency of Renting and Purchasing DVDs or Videotapes
Figure 5.
User Downloads or Video Streams From the Internet in the Past Three Months
Figure 6.
Percentage of Cinema Attendances
Figure 7.
Total Scores for Propensity to Purchase PPV and VOD Analysis




This document is published in the following Dataquest Market Insights:
 
Consumer Services Worldwide




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Resource Id: 677709