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Dataquest Insight: How Carriers Can Position Themselves to Win in the Advertising Market
27 June 2008
 
King-Yew Foong  

Many telecom carriers see the advertising market as a potentially lucrative source of revenue. To seize this opportunity, they must capitalize on their core strengths, in competition with many other firms with similar aspirations to secure advertising revenue.




Price: US$1,295.00

Pages: 10











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Table of Contents

Contents
  • Analysis
    • Introduction
    • How Carriers Can Position Their Advertising Initiatives
      • Going Beyond the "Three Screens" to Encompass the "Four Ws"
      • Synergies With the Telephone Directory Business
      • Pooling of Advertising Inventories
      • Market Segmentation
      • Capitalizing on Social Networking and User-Generated Content
      • Form Partnerships to Increase Expertise or Capture Revenue Indirectly
    • Carriers' Inherent Strengths
    • Carriers' Current Challenges
  • Background and Context
  • The Impact
    • A Vision of How Advertising Could Evolve for Carriers
  • Conclusion
  • Recommended Reading
Figures
Figure 1.
Network Control Is Key for Carriers
Figure 2.
How Advertising Could Evolve for Carriers




This document is published in the following Dataquest Market Insights:
 
Carrier Operations & Strategies Worldwide




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Resource Id: 709010