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The Effects of Social Software on Your Employer Brand
29 October 2008
 
Thomas Otter  

A strong employer brand is crucial for attracting the right talent. Social software creates new challenges and opportunities for the employer brand. If ignored, then it will blindside organizations that fail to understand the power or effects of grassroots and peer-to-peer comments.





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© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




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