Analyst Profile

Van L. Baker

Van L. Baker

Research VP

24 years at Gartner ,  32 years IT industry


Roles and Responsibilities

Van Baker is a vice president and research director for Gartner's Mobile and Client Computing Services. He covers mobile application development strategies, platforms and mobile application outsourcing. He also covers consumer behavior as it relates to the use of mobile devices both in the workplace and in consumer mobile applications. Mr. Baker also leads the digital consumer research community, and he advises mobile device manufacturers in relation to product strategies, branding and marketing.

Areas of Coverage

  • Mobile & Wireless

Background

Previous Experience

Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.

Professional Background

HP, Director, 10 years

Education

B.A., Psychology, University of California, Berkeley

Languages

English