16 years at Gartner , 21 years IT industry
Roles and Responsibilities
Adam Sarner specializes in marketing strategy and technology, including digital marketing, multichannel campaign management, lead management, segmentation, loyalty marketing, social and overall customer relationship management strategy and technology. He serves digital marketers, helping them assess and take advantage of innovative and emerging marketing technologies and put them to business use.
Areas of Coverage
- Digital Marketing
Adam Sarner's Recent Gartner Activity
Digital Marketing Hype Cycle for 2013: Engagement on Overdrive
20 November 2013
Email Marketing: The Workhorse of Digital Marketing
19 March 2014
Hype Cycle 2014 for Digital Marketing: What's the New Black?
10 July 2014
On-Demand & Upcoming Webinars
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.
Signal Administration, Senior Manager, 6 years
B.S., Psychology, State University of New York College at Oneonta
M.B.A., Sacred Heart University, Connecticut