Analyst Profile

Ian A. Bertram

Ian A. Bertram

Managing VP

16 years at Gartner ,  25 years IT industry


Roles and Responsibilities

Ian Bertram is the Global Manager of the Analytics and Business Intelligence Research team, plus he holds the title of Head of Research for Asia/Pacific. Mr. Bertram leads a team of analysts who focus on the analytics, business intelligence and performance management market. The areas of coverage are topics such as business intelligence strategy and platforms, intelligent business operations, corporate performance management, content analytics, business activity monitoring and business analytics competency centers. The analysts within this team cover various countries across the globe, publishing research and advising clients on strategic and tactical advantages with respect to trends in business intelligence and information management. Mr. Bertram is based in Gartner's Sydney office.

Areas of Coverage

  • Business Intelligence

Background

Previous Experience

Mr. Bertram has a background in the Asia/Pacific region in many areas of IT, starting from hardware and platform research (such as PCs, PDAs, servers and storage) to Asia/Pacific software research, and he now manages a global software research group. Mr. Bertram has spoken widely on the adoption of IT across the Asia/Pacific region. Prior to joining Gartner in November 1998, Mr. Bertram was with IBM for 10 years. He held a variety of roles, including financial analyst, new market development manager, IBM direct programs manager, and product management and brand marketing manager in the Asia/Pacific region.

Professional Background

IBM, Asia Pacific Brand Manager, Asia Pacific Marketing Manager, 10 years

Education

Bachelor of Commerce, Marketing and Industrial Relations
Completed postgraduate studies in Marketing Management and Direct Marketing

Languages

English