Analyst Profile

Yvonne Genovese

Yvonne Genovese

Managing VP

14 years at Gartner ,  32 years IT industry


Roles and Responsibilities

Yvonne Genovese manages the Marketing Leaders Research team. She shares insights on digital marketing essentials for CMOs, including multichannel marketing, managing and measuring programs, optimizing social and mobile marketing programs, marketing for e-commerce, and undertaking data-driven strategies. Her expertise includes best practices on how marketers can work with information technology and business leaders to pursue information innovation, such as the effective use of customer intelligence, as well as to advance business goals.

Areas of Coverage

  • Digital Marketing

Yvonne Genovese's Recent Gartner Activity

Latest Research

Background

Previous Experience

Ms. Genovese has extensive relevant experience: IBM: Introduced the PC to the market (PC Marketing Team), Business Application Product Management, Application Consulting, System Engineer Prism Systems: Principal, grew an application consulting business from the ground up Lawson: Director of Consulting Marcam: Global CMO Mapics: Global CMO

Professional Background

IBM , Director of Consulting - Business Applications, 11 years
Mapics, Inc. , Worldwide Vice President Marketing , 6 years
Marcam, Inc., Worldwide Vice President Marketing, 6 years

Education

B.S., Industrial Engineering, Georgia Tech

Languages

English