Analyst Profile

Brian Prentice

Brian Prentice

Research VP

13 years at Gartner ,  29 years industry experience
North Sydney Australia

Roles and Responsibilities

Brian Prentice has been with Gartner for 12 years and in the IT industry for 28 years. He is a member of the Enterprise Software team, one that focuses on the future trends impacting the way enterprise IT organizations design, develop and deploy software. Mr. Prentice focuses primarily on user experience design, an area of growing importance as organizations realize software usability is a critical factor in driving customer satisfaction and employee engagement. He has also done thought-leading research on the emergence of "apps" and how they are changing the way we think about software. Mr. Prentice works across several research Key Initiatives, including people-centered computing, the digital workplace, emerging trends and technologies, innovation, and application overhaul.

Areas of Coverage

  • Digital Workplace
  • Mobile & Wireless
  • Emerging Trends & Technologies
  • Open Source


Previous Experience

Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed Mr. Prentice to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the Internet. It has also given him unique insights into the dynamics of the software industry.

Professional Background

Apple Computer, Product Manager, 6 years
IBM/Lotus, Manager - Alliance & Partners, 3 years
Novell, Regional Product Manager, 4 years


B.S. with distinction, International Business, California State University, San Jose