Analyst Profile

Tiffani Bova

Tiffani Bova

VP Distinguished Analyst

8 years at Gartner ,  17 years IT industry
Sherman Oaks, CA USA


Roles and Responsibilities

Tiffani Bova is a VP and Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. She was the recipient of Gartner's Thought Leadership Award in 2013 for her work on the Future of IT Sales (www.gartner.com/futureofitsales). Ms. Bova's area of specialization includes the development of comprehensive sales strategies, such as channel program development and optimization, go-to-market models, and the impact that cloud will have on traditional sales initiatives. Ms. Bova is also one of the lead analysts covering cloud services brokerage (CSB) as a role for service providers and channel companies to play in bringing cloud services to market. In addition, she conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics. Ms. Bova helps technology and service providers, telecommunications companies, and IT wholesale distribution and channel companies differentiate in meaningful ways to capture new growth opportunities and win in the market.

Areas of Coverage

  • Outsourcing & IT Services
  • Cross Industries

Tiffani Bova's Recent Gartner Activity

Latest Research

Background

Previous Experience

Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she led sales, marketing and channel strategies for Web hosting, managed services and dedicated hosting companies such as Interland (Web.com and Peer 1) and Affinity Internet and professional services sales organizations for Inacom/Vanstar and Sprint.

Professional Background

Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years

Industry Awards/Accolades

2014 Most Powerful & Influential Women in California by the National Diversity Council
Top 50 Sales and Marketing Influencer by Top Sales World Magazine
Top Sales and Marketing Video - Future of IT Sales by Top Sales World Magazine
Top-rated speaker at many leading IT industry events around the globe, including many of the largest partner conferences

Education

B.S., Arizona State University
Executive Development Program, The Wharton School, University of Pennsylvania
Executive Education, Management Development Program, USC

Languages

English