8 years at Gartner
20 years industry experience
Staines-Upon-Thames United Kingdom
Roles and Responsibilities
Rob Addy is a Research Vice President in Gartner's Technology and Service Provider Research division, focusing on commercial models and services marketing best practices. He helps our clients to grow faster and in a sustainable manner by delivering strategic guidance and tactical real-world advice on how they go to market, how they position their offerings, and how to best organize their portfolios to drive the appropriate desired buyer behaviors. Whether it's augmenting traditional services with constituency-specific content streams, transitioning service emphasis from passive to more proactive prevention-focused delivery modes, or developing next-generation value propositions, Mr. Addy works closely with service providers of all types to help them to become more competitive and successful. Mr. Addy is currently actively researching the industrialization of service delivery, service productization and the effective use of value articulation techniques to drive growth while mitigating the impact of service commoditization.
Areas of Coverage
- Outsourcing & IT Services
Rob Addy's Recent Gartner Activity
Tech Go-to-Market: BPO Messaging Best Practices — Convincing the First-Generation Outsourcing Customer, Part 1
Tech Go-to-Market: BPO Messaging Best Practices — Convincing the First-Generation Outsourcing Customer, Part 2
Predicts 2016: Digital Business Accelerates Market Changes in Outsourcing Services
Before joining Gartner, Mr. Addy worked as an ITSM professional for more than a decade. From application development and support, to direct solution implementations, to product management and marketing, to consulting management and technical sales, he gained insight into the enterprise software market and the importance of good customer service delivery from a wide variety of angles. He uses his extensive and holistic field experience in conjunction with his unique perspective as an industry analyst to help our clients to identify and apply best practices from multiple disciplines and multiple markets in new and innovative ways to address the trickiest problems facing today's technology and service providers.
BMC Software, EMEA Consulting Manager, 3 years
IBM Tivoli, Business Solution Manager, 3 years
Peregrine Systems/Remedy Corp., Product Manager, 4 years
B.Eng., Aeronautical Engineering, University of Bath