7 years at Gartner , 35 years IT industry
Roles and Responsibilities
Chris Fletcher brings 30 years of industry experience and insight to his role as Research Director of Enterprise Applications at Gartner. He provides client value by focusing on the intersection of strategy, technology and business requirements and by helping clients to build and focus their customer-centric vision. He is part of Gartner's Customer Relationship Management (CRM) research organization and has published research on digital commerce and CRM, including the Magic Quadrant for E-Commerce, the Magic Quadrant for CRM Lead Management, the Vendor Guide for E-Commerce: 2014, and the MarketScope for B2B Price Optimization and Management. Mr. Fletcher has been quoted in The New York Times, Wall Street Journal, USA Today, Information Week and several Web publications, and he speaks frequently at industry and trade events.
Areas of Coverage
- Customer Relationship Management
Chris Fletcher's Recent Gartner Activity
Strategic Account Management Augments the Capabilities of SFA Systems
Magic Quadrant for Digital Commerce
Vendor Rating: Salesforce.com
Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.
AMR Research, Research Director: CRM & E-Commerce, 3 years
Aberdeen Group, Vice President and Managing Director, 6 years
Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years
B.A., University of New Hampshire
M.B.A., University of New Hampshire, Whittemore School of Business & Economics