Analyst Profile

Chris Fletcher

Chris Fletcher

Research Director

9 years at Gartner ,  37 years industry experience
Boston, MA USA

Roles and Responsibilities

Chris Fletcher is a Research Director with Gartner, covering digital commerce, B2B marketing, and price optimization and management. Based on his 35 years of industry experience, Mr. Fletcher provides client value by focusing on the intersection of strategy, technology and business. He has published more than 200 research notes at Gartner, including the Magic Quadrant for Digital Commerce, the Magic Quadrant for CRM Lead Management, and Best Practices in Price Optimization and Management. Mr. Fletcher has spoken at more than 50 industry conferences and has been sourced in many publications, including The New York Times, The Wall Street Journal, USA Today, Information Week and multiple Web publications.

Areas of Coverage

  • Customer Relationship Management


Previous Experience

Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.

Professional Background

AMR Research, Research Director: CRM & E-Commerce, 3 years
Aberdeen Group, Vice President and Managing Director, 6 years
Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years


B.A., University of New Hampshire
M.B.A., University of New Hampshire, Whittemore School of Business & Economics