Principal Research Analyst
3 years at Gartner , 4 years IT industry
Roles and Responsibilities
Jenny Sussin is a Principal Research Analyst in the ITL Enterprise Software group of Gartner Research, with her primary focus on social for CRM.
Areas of Coverage
Latest Research by Jenny Sussin
RFP Toolkit: External Community Software for CRM
The CRM Perspective on Mobile for the Enterprise
Social Media Best Practices for SMBs Can Make Success a Reality
Tap Into CRM Use Cases for Big Data and Analytics to Drive Customer Engagement
RFP Toolkit: Social Media Engagement Applications for CRM Marketing or Customer Service
Prior to joining Gartner, Ms. Sussin worked for IBM where she was directly responsible for: - Managing the concept, development and execution of social media strategy for IBM's largest customer event. - Building social media education presentations for various constituencies, including customers, internal marketing and IBM Software's Super Women's Group.
IBM, Social Business Lead - Information On Demand Conference, 2 years
B.A., Communications/PR, Marist College