Principal Research Analyst
3 years at Gartner , 4 years IT industry
Roles and Responsibilities
Jenny Sussin is a Principal Research Analyst in the ITL Enterprise Software group of Gartner Research, with her primary focus on social for CRM.
Areas of Coverage
Latest Research by Jenny Sussin
How Crowdsourcing Can Reduce the Reliability of Social Media Analytics
Social for CRM Vendor Guide, 2014
Choose Social Metrics That Demonstrate CRM Business Value
Structure Your Social Marketing Efforts Based on Five Popular Use Cases
Agenda Overview for CRM, 2014
Prior to joining Gartner, Ms. Sussin worked for IBM where she was directly responsible for: - Managing the concept, development and execution of social media strategy for IBM's largest customer event. - Building social media education presentations for various constituencies, including customers, internal marketing and IBM Software's Super Women's Group.
IBM, Social Business Lead - Information On Demand Conference, 2 years
B.A., Communications/PR, Marist College