Analyst Profile

Jake Sorofman

Jake Sorofman

Research Director

2 years at Gartner ,  15 years IT industry
Asheville, NC USA


Roles and Responsibilities

Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.

Areas of Coverage

  • Digital Marketing

Jake Sorofman's Recent Gartner Activity

Latest Research

Background

Previous Experience

Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.

Professional Background

Marketlever, Founding Partner, 2 years
Mercury Interactive, VP of Product Marketing, 2 years
rPath, CMO, 3 years

Education

B.A., English and Political Science, University of New Hampshire
M.A., Liberal Arts (expected), University of North Carolina Asheville
M.B.A., Bentley University (Beta Gamma Sigma, George Hay Brown Marketing Scholar of the Year)

Languages

English