2 years at Gartner
9 years industry experience
Stamford, CT USA
Roles and Responsibilities
Martin Kihn specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information. Previously, he held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.
Areas of Coverage
- Digital Marketing
Martin Kihn's Recent Gartner Activity
Advanced Analytics for Marketing: Five Representative Use Cases
Customer Experience Analytics for Marketing
Market Guide for Marketing Data Providers
Digital Marketing Metrics for Sharper Insights and Competitive Edge
15 October 2014
Social Analytics for the Age of "Wow"
23 October 2014
Focus on Data-Driven Marketing
12 November 2014
On-Demand & Upcoming Webinars
Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.
Booz & Co., Sr. Associate, 3 years
Digitas, Vice President/Director, Strategy & Analysis, 6 years
Fallon Worldwide, Director of Strategic Analysis, 3 years
B.A., History, Yale University
M.B.A. with honors, Columbia Business School