Analyst Profile

Martin Kihn

Martin Kihn

Research Director

1 year at Gartner ,  8 years IT industry
Saint Louis Park, MN USA


Roles and Responsibilities

Martin Kihn specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information. Previously, he held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.

Areas of Coverage

  • Digital Marketing

Background

Previous Experience

Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.

Professional Background

Booz & Co., Sr. Associate, 3 years
Digitas, Vice President/Director, Strategy & Analysis, 6 years
Fallon Worldwide, Director of Strategic Analysis, 3 years

Education

B.A., History, Yale University
M.B.A. with honors, Columbia Business School

Languages

English