2 years at Gartner
9 years IT industry
Stamford, CT USA
Roles and Responsibilities
Martin Kihn specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information. Previously, he held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.
Areas of Coverage
- Digital Marketing
Martin Kihn's Recent Gartner Activity
What's a Digital Marketing Platform? What Isn't?
How to Determine Social Marketing Revenue Attribution
Agenda Overview for Data-Driven Marketing, 2015
Mobile Marketing and Data-Driven Marketing
14 May 2014
Digital Marketing Metrics for Sharper Insights and Competitive Edge
15 October 2014
Social Analytics for the Age of "Wow"
23 October 2014
On-Demand & Upcoming Webinars
Gartner Digital Marketing Conference
05 May 2015 - 07 May 2015
Upcoming Gartner Events
Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.
Booz & Co., Sr. Associate, 3 years
Digitas, Vice President/Director, Strategy & Analysis, 6 years
Fallon Worldwide, Director of Strategic Analysis, 3 years
B.A., History, Yale University
M.B.A. with honors, Columbia Business School