21 years at Gartner
20 years industry experience
Bournemouth United Kingdom
Roles and Responsibilities
Alexa Bona is a Managing Vice President and Distinguished Analyst in Gartner Research, where her research currently focuses on IT management. As part of the IT Procurement and Asset Management research practice, Mrs. Bona is responsible for coverage of future trends in software licensing and pricing practices, as well as maintenance and support models for software. She looks at how some of the contracting and pricing around cloud computing is evolving. In addition to looking at how models will evolve, Mrs. Bona advises organizations on deal negotiation strategies to help them achieve best-in-class, sustainable and flexible deals with major business application software vendors and SaaS providers, such as Google, IBM, Oracle, salesforce.com, Workday and SAP.
Areas of Coverage
- IT Asset Management
Alexa Bona's Recent Gartner Activity
Toolkit: Leverage These Websites to More Effectively Navigate the Oracle Licensing Maze
The DBMS Licensing Battle Between SAP and Oracle Is Forcing Customers to Pay More and Accelerate Licensing Decisions
Toolkit: Negotiating Optimal SaaS Contract Terms and Conditions
Prior to her current position, Mrs. Bona was dedicated to research in the area of CRM, specifically in customer service and support. Mrs. Bona joined Gartner in 1994.
B.A., History, The University of Manchester in England