14 years at Gartner , 23 years IT industry
Roles and Responsibilities
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
Mike McGuire's Recent Gartner Activity
Mobile Marketing and Data-Driven Marketing
14 May 2014
On-Demand & Upcoming Webinars
Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
GRiD Systems, Senior PR Writer, 2 years
Geoworks, Manager - PR/Analyst Relations, 1 year
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
B.A., Journalism, San Jose State University