Analyst Profile

Mike McGuire

Mike McGuire

Research VP

14 years at Gartner ,  23 years IT industry
Santa Clara, CA USA


Roles and Responsibilities

Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.

Background

Previous Experience

Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.

Professional Background

GRiD Systems, Senior PR Writer, 2 years
Geoworks, Manager - PR/Analyst Relations, 1 year
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year

Education

B.A., Journalism, San Jose State University

Languages

English