18 years at Gartner , 38 years IT industry
Roles and Responsibilities
Laura McLellan guides CMOs and marketing leaders on sources and uses of expense and capital spending. Her research also focuses on the roles and structures of marketing organizations so that marketing leaders can become digital business enablers. Before Gartner, she worked in IT services strategic planning, marketing, sales and services business management.
Laura McLellan's Recent Gartner Activity
Digital Marketing Budgets Rise as Focus on Customer Experience Grows
05 March 2014
Digital Marketing Technology and Services Spending on the Rise
15 April 2014
Designing the Marketing Organization
21 May 2014
On-Demand & Upcoming Webinars
Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.
Digital Equipment, Strategic Planning, Regional Sales & Marketing, P&L, and Finance Manager, 16 years
IBM, Government Contract Management, 4 years
Degree, State University of New York